Wednesday, September 2, 2009

Disney gets a great deal on Marvel Comics

Disney to buy Marvel for $4 billion
Comicbook co.'s library has over 5,000 characters
By MARC GRASER Chart: Marvel's studio stable
Last week, Disney wasn't in the superhero business, having distributed Pixar's "The Incredibles" but produced little else to capitalize on popular comicbook characters. This week, it's poised to become the owner of Marvel and its vast array of crime fighters and villains.
The deal between the two companies, valued at $4 billion, would put Disney in charge of the comicbook factory that launched Spider-Man, the X-Men, the Incredible Hulk, Iron Man, the Fantastic Four, Captain America and other iconic characters.

Most of those established characters will remain ensconced at their current studio homes, at least for the foreseeable future. But the pact, which Walt Disney Co. topper Robert Iger called "a great opportunity at the right time," nonetheless has the potential to yield billions of dollars for Disney by turning Marvel's library of more than 5,000 characters into movies, TV shows, Internet properties, theme park attractions, videogames, toys, licensed merchandise and, of course, comicbooks. Read the rest at Variety
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